FKBA:
The Entrepreneurs Impact Day
The Entrepreneurs Impact Day
Entrepreneurship and Social Impact
Engagement: Direct
Engagement: Direct
Events & Forums
TADA developed the complete visual concept and communication system for The Entrepreneurs Impact Day — the inaugural flagship event of the Association of Young Entrepreneurs of Kazakhstan, held with the support of the Karaganda city administration and Freedom Holding.
Project Summary
SCOPE
Event Concept
Event Identity
Communication Campaign
Venue Design
Guest Materials
Art Direction
Post-Event Communications
Event Identity
Communication Campaign
Venue Design
Guest Materials
Art Direction
Post-Event Communications
Building on the identity and website previously developed for FKBA, TADA assumed responsibility for the event’s complete visual direction from concept through implementation.
We created the event identity, communications campaign, digital and printed materials, venue environment, guest materials and post-event communications, while also leading the art direction of the space and photography.
We created the event identity, communications campaign, digital and printed materials, venue environment, guest materials and post-event communications, while also leading the art direction of the space and photography.
Our Role
We expressed the idea of change through perspective, using the prism as the central visual metaphor. Light, geometry and shifting forms were developed into a flexible system representing progress, openness and collective momentum.
The concept was applied consistently across every stage of the experience, allowing the event to feel institutionally credible without losing the energy and forward-looking character of a new generation of entrepreneurs.
The concept was applied consistently across every stage of the experience, allowing the event to feel institutionally credible without losing the energy and forward-looking character of a new generation of entrepreneurs.
The Approach
The Entrepreneurs Impact Day launched with a coherent and highly considered identity that matched the scale of its partners and audiences.
The visual system gave FKBA a confident first public presence, unified the experience before, during and after the event, and established the association as a distinctive new voice within Kazakhstan’s entrepreneurial landscape.
The visual system gave FKBA a confident first public presence, unified the experience before, during and after the event, and established the association as a distinctive new voice within Kazakhstan’s entrepreneurial landscape.
The Outcome
As a newly established organisation entering an already mature entrepreneurial ecosystem, the association needed its first major public appearance to communicate immediate credibility, relevance and ambition.
The event brought together public-sector stakeholders, a leading national holding and an experienced business audience. Every element therefore had to reflect the level of the institutions involved while establishing a distinctive, contemporary identity for the association itself.
The event brought together public-sector stakeholders, a leading national holding and an experienced business audience. Every element therefore had to reflect the level of the institutions involved while establishing a distinctive, contemporary identity for the association itself.
The Challenge
