Data Infrastructure and Enterprise Technology · Russia · 2026
Engagement: Direct
Engagement: Direct
Investor Materials
Events & Forums
Events & Forums
ArenaData Investor Day
TADA created the complete visual identity and investor communication system for ArenaData Investor Day at MOEX, transforming a complex technology and financial narrative into a distinctive, highly coherent event experience.
Project Summary
SCOPE
Event Identity
Investor Presentation
Visual Concept
Information Design
Data Visualisation
Key Visuals
Venue Graphics
Digital Communications
Broadcast Graphics
Investor Presentation
Visual Concept
Information Design
Data Visualisation
Key Visuals
Venue Graphics
Digital Communications
Broadcast Graphics
Climbers on Mount Rainier
4K Timelapse Video
Building on an established relationship with ArenaData, TADA assumed full responsibility for the project’s visual direction and implementation.
We developed the identity from the ground up, defined the information hierarchy and data presentation, designed the 26-slide investor deck and extended the system across the venue, pre-event campaign, live broadcast, investor communications and guest materials.
We developed the identity from the ground up, defined the information hierarchy and data presentation, designed the 26-slide investor deck and extended the system across the venue, pre-event campaign, live broadcast, investor communications and guest materials.
Our Role
We framed ArenaData’s position through the metaphor of the “middlegame” — the stage at which initial foundations are already established and future success depends on strategic depth, control and the ability to identify multiple paths forward.
Chess imagery, a red knight motif and precise geometric forms became the basis of a new visual language. The system brought creativity and narrative depth to material that is typically presented in a conventional corporate format, while preserving the clarity, authority and discipline required for investor communications.
Chess imagery, a red knight motif and precise geometric forms became the basis of a new visual language. The system brought creativity and narrative depth to material that is typically presented in a conventional corporate format, while preserving the clarity, authority and discipline required for investor communications.
The Approach
ArenaData received a complete and distinctive visual system that connected its investor narrative, data, presentation, event environment and digital communications within one idea.
The project gave the Investor Day a recognisable character of its own and established a reusable standard for future investor-facing materials through adaptable Figma and PowerPoint templates.
The project gave the Investor Day a recognisable character of its own and established a reusable standard for future investor-facing materials through adaptable Figma and PowerPoint templates.
The Outcome
ArenaData wanted the Investor Day to communicate more than business performance. The event needed to express the company’s market leadership, expanding product ecosystem and readiness for its next stage of growth through a concept that felt intelligent, original and unmistakably its own.
The challenge was to unite three very different visual territories — enterprise technology, capital markets and chess — while remaining aligned with both ArenaData and MOEX. The complete system had to be developed within three weeks.
The challenge was to unite three very different visual territories — enterprise technology, capital markets and chess — while remaining aligned with both ArenaData and MOEX. The complete system had to be developed within three weeks.
The Challenge
